Over time, technology has dominated all areas imaginable. Today, this innovation is in sync with luxury, specifically in new pool construction for high-end owners. The capability of managing pool, spa, lighting, and landscape operations from the comfort of one’s home is becoming irresistible for many homeowners. Conversely, middle-class pool owners still prefer operating their pools mechanically due to management costs. With the expansion of the pool industry, more opportunities are created for construction and remodeling companies.
Closing The Gap In Pool Automation
Even with the rising trends in technology, a more significant percentage of pools lack automation. For instance, in the United States, where there are over 10 million existing pools, the total number of automated pools remains unclear. At NAPCO Media, Patrick McCarthy, senior editor at CT Lab, acknowledged pool automation as one of the largest markets in the recreational industry. Based on current studies, worldwide pool equipment and maintenance market are anticipated to pull in $17 billion in the next two years.
Organizations like Alan Smith Pool Plastering & Remodeling finish over 800 orders yearly that require a wide range of installations, hence indicating a gap in the industry. Additionally, Jeff Smith, the sales director of the organization, visualizes a wide range of opportunities based on a large number of unautomated pools.
Approximately 60% of pools still lack automation and require renovation.
Owens Pools and Spas, David Owens
Modernizing the past
In the face of significant increases in proceeds accompanying automation, some pool constructors are oblivious to the market. On the report of vice president of All Seasons Pools and Spas, Dan Lenz, not all pool owners lodge automation systems in their pools. Undeniably, this may be due to the existing generation gap; most pool owners belong to the older generation and primarily show disinterest in pool automation.
The Younger Generation of Homeowners Demand Pool Automation In Their Inground Pool
On the other hand, the younger generation particularly desires the ease and enjoyment of controlling their spas from the comfort of their homes. Sadly, the majority of homeowners are older, although there is hope for the future. Young homeowners fascinated by automation are anticipated to emerge in the coming years, thus leading to a massive expansion of the industry. Lenz concurs with this since currently, there’s a spotted age group considered more than tech-savvy purchasing houses and managing organizations. Consequently, automation, specifically app-based applications, is expected to increase in the coming years.
What’s working?
Automation involves a massive classification of products that are progressing continually with regards to performance amidst various manufacturers. Based on Lenz, identifying locations where existing pools gain from automation while delivering this information to potential customers is vital for an organization’s prosperity. He adds that the service team is well equipped for these conversations; that’s why a flat rate exists for all activities enjoyed in a pool through automation. Furthermore, the company is not only concerned about selling their products but also establishing and maintaining a long-term relationship with customers.
Promote Pool Automation Through Awareness
A powerful aspect of improving sales is through educating target consumers on the existence, availability, and functional nature of these products. There is a high probability that when a target population is aware of the product, they will not hesitate to make their purchase. Apart from merely switching the pump and lights on and off, pool automation entails an extensive spectrum of improvements.
Both the variable-speed pump and chemical automation have their control systems to ensure comfortability and ease. However, some clients usually prefer upgrades while some are not so mindful; Preferences vary from one customer to another.The majority of people possess inadequate information on LED lights, thus anticipating a lot of ease in regulating colors just as one would operate a standard white light. As this is not the case, people have to know that a control system will be required to control the lights automatically while explaining the inconveniences of manually alternating colors in the LED lights.
More to come
As seen in this article, automation is a broad area, and letting customers know of their control alternatives, and upgrades is a useful marketing strategy. For instance, when winterizing pools last year, we sought to point out anything in the pool that could be incorporated into our marketing strategy by targeting potential customers. We consider our customers’ budgets and never force people to purchase against their will. Ultimately, it is evident that the market is ready for expansion, and with a thought-out plan, we can significantly increase our sales and achieve tremendous success.
