Authority Brands acquires Woofie’s and launches emerging brands initiative

COLUMBIA, MD., January 25, 2022 /PRNewswire/ — Authority Brands today announced the purchase of Woofie’s, a Virginia-based pet care franchise. The terms of the transaction were not disclosed. The acquisition marks the 10th brand extension for Authority Brands since then October 2018, with Woofie’s being the company’s 12th brand in its home service portfolio.

Co-founded by Amy Reed and Leslie Barron 2004 in Ashburn, Va.,Woofie’s is the only mobile franchise in the professional pet care industry to offer the combined services of pet sitting, walking and mobile spa services for pets. Woofie’s began franchising in 2018 and currently operates from four locations Virginia.

Authority Brands’ acquisition of Woofie’s marks the launch of the company’s incubator for emerging brands in the home services sector. The incubator aims to leverage the company’s extensive experience in home services to accelerate the growth and development of smaller franchise concepts that have a proven system and strong management.

“Woofie’s is a great addition to the Authority Brands portfolio as Amy and Leslie have built a strong brand with a passionate following,” said Rob Wedle, Chief Executive Officer, Authority Brands. “Additionally, we are excited to leverage our extensive experience in home services to fuel the expansion of Woofie, as well as many other emerging service brands. Launching this initiative allows our authority brands leadership to follow their passion – helping and leading brands with great potential. We look forward to contributing to Woofie’s future success and identifying others in the months and years to come.”

Companies under the Authority Brands umbrella include leading home service brands such as The Cleaning Authority, Homewatch CareGivers, America’s Swimming Pool Company, Mosquito Squad, Benjamin Franklin Plumbing, Mister Sparky, One Hour Heating & Air Conditioning, Monster Tree Service, STOP Restoration, DoodyCalls and other color world house painting. They work in the home cleaning, home care, swimming pool repair and maintenance, pest control services, plumbing, electrical and heating, ventilation and air conditioning (“HVAC”), tree care, restoration, pet waste disposal and painting sectors and Authority Brands supports that Growth of individual franchisees by providing strong marketing, technology and operational tools and resources.

“With the launch of Authority Brands’ incubator, we are looking for innovative, emerging concepts that seek to leverage Authority Brands’ expertise in building household service brands. We were impressed with Amy and Leslie’s leadership and know they are a great fit for our new incubator program. Amy and Leslie have built a company and culture that has tremendous potential and we look forward to helping them grow exponentially,” she said Ashish Karandikar, Board Member of Authority Brands parent company and Partner at Apax.

“When we launched Woofie’s in 2004, we did so to share our passion and love for pets in our local community. Now, as a member of the Authority Brands family, we’re excited to bring our leading pet care services to many more communities and pet lovers. The resources and experience that Rob and his team bring to Woofie’s is immense and we can’t wait to grow our brand together,” he said Amy Reed, Co-Founder, Woofies.

About Authority Marks

headquarters in Columbia, MarylandAuthority Brands businesses include 11 leading home service franchisors: America’s Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Color World Housepainting, DoodyCalls, Homewatch CareGivers, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air STOP conditioning , and recovery. Together, these brands offer home services in more than 1,900 territories operated by more than 1,000 franchisees. Authority Brands is dedicated to supporting the growth of individual franchise owners through strong marketing, technology and operational support. Visit www.authoritybrands.com for more information.

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SOURCE Authority Marks, LLC

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Mike Hunter

Mike is the owner of the local pool shop. He's been in the business for over 20 years and knows everything there is to know about pools. He's always happy to help his customers with whatever they need, whether it's advice on pool maintenance or choosing the right chemicals. He's also a bit of a pool expert, and is always happy to share his knowledge with anyone who's interested.

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