Colombia-based Authority Brands acquires Woofie’s

Columbia-based Authority Brands announced Tuesday it has acquired Woofie’s, a Virginia-based pet care franchise.

The terms of the transaction were not disclosed.

The acquisition marks the 10th branding addition for Authority Brands since October 2018, with Woofie’s representing the company’s 12th brand in its home services portfolio.

Co-founded in 2004 by Amy Reed and Leslie Barron in Ashburn, Virginia, Woofie’s offers the combined services of pet sitting, walking and mobile pet spa services. Woofie’s began franchising in 2018 and currently has four locations in Virginia.

Authority Brands’ acquisition of Woofie’s marks the launch of the company’s incubator for emerging brands in the home services sector. The incubator aims to leverage the company’s extensive experience in home services to accelerate the growth and development of smaller franchise concepts that have a proven system and strong management.

Companies under the Authority Brands umbrella include leading home service brands The Cleaning Authority, Homewatch CareGivers, America’s Swimming Pool Company, Mosquito Squad, Benjamin Franklin Plumbing, Mister Sparky, One Hour Heating & Air Conditioning, Monster Tree Service, STOP Restoration, DoodyCalls and Color world house painting.

They work in home cleaning, home care, swimming pool repair and maintenance, pest control services, plumbing, electrical and heating, ventilation and air conditioning, tree care, restoration, pet waste removal and painting.

Authority Brands businesses include 11 leading home service franchisors: America’s Swimming Pool Company, Benjamin Franklin Plumbing, The Cleaning Authority, Color World Housepainting, DoodyCalls, Homewatch CareGivers, Mister Sparky, Monster Tree Service, Mosquito Squad, One Hour Heating & Air STOP conditioning and recovery.

Together, these brands offer home services in more than 1,900 territories operated by more than 1,000 franchisees. Authority Brands is dedicated to supporting the growth of individual franchise owners through strong marketing, technology and operational support.

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Mike Hunter

Mike is the owner of the local pool shop. He's been in the business for over 20 years and knows everything there is to know about pools. He's always happy to help his customers with whatever they need, whether it's advice on pool maintenance or choosing the right chemicals. He's also a bit of a pool expert, and is always happy to share his knowledge with anyone who's interested.

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